OUR SERVICES
Busan is dedicated to service excellence, offering a personalized and tailored approach to every client.
This is our comprehensive transformation process. Through a 360º approach, we strategically develop your visual identity.
What is included:
1) Behavioral Profiling
2) Style Analysis
3) Body Type Analysis
4) Visual Identity Analysis
5) Personal Color Analysis
6) Self-Discovery Applied to Image
7) Personal Brand Identity Analysis
8) General Process Summary
9) Personal Shopper
10) Wardrobe Revitalization (Closet Detox)
Duration: 5–7 sessions, typically over 6–8 weeks.
Discover the power of color in your image. A dedicated session focused on your ideal palette to illuminate your features and convey the perfect message.
What is included:
1) Color Self-Awareness
2) Personalized sensory and visual session to uncover your ideal palette
Duration: 1 session (1–2 hours)
Focused on professionals and leaders seeking a career update or a new visual narrative.
What is included:
1) Diagnosis of current positioning and transformation goals
2) Redefinition of narrative and personal purpose
3) Visual and behavioral strategy for new positioning
4) Update of communication, presence, and identity
5) Practical recommendations for implementing changes
Duration: 5–7 sessions, over 4–10 weeks.
Continuous support to ensure your image and personal brand remain consistent and impactful over time.
What is included:
1) Personalized direction for image and communication
2) Positioning and narrative review
3) Visual and strategic presence planning
4) Monthly or bi-weekly follow-up sessions
5) Consistency and metrics reports
Duration: Continuous/Monthly, depending on the selected plan (Base, Pro, Plus).
Customized programs for organizations that understand that the team's image is the face of the company.
What is included:
1) Corporate etiquette workshops
2) Strategic dress code
3) Brand alignment
4) Non-verbal communication
Duration: Upon customized quote.
A specialized service focused on enhancing the beauty of all body types, breaking barriers, and celebrating confidence.
What is included:
1) Behavioral Profiling
2) Style Analysis
3) Specific Body Type Analysis
4) Visual Identity Analysis
5) Personal Color Analysis
6) Self-Discovery Applied to Image
7) Personal Brand Identity Analysis
8) General Process Summary
9) Personal Shopper
10) Wardrobe Revitalization (Closet Detox)
Duration: 5–7 sessions, typically over 6–8 weeks.
Discover the power of color in your image. A dedicated session focused on your ideal palette to illuminate your features and convey the perfect message.
What is included:
1) Color Self-Awareness
2) Personalized sensory and visual session to uncover your ideal palette
Duration: 1 session (1–2 hours)
What do we help you achieve?
Strategic Alignment: We help you align your image with your goals, ensuring that your image reflects who you truly are.
Impactful Communication: We help you master non-verbal communication so that your personal brand communicates with authority even before you speak your first word.
Authenticity: We help you ensure that your communication—both verbal and visual—is always authentic and consistent in any context.
What We Focus On
Image Consulting
Confidence Building
Color Analysis
Wardrobe Selection
Personal Branding
What We Solve
Increased Confidence
Prominence and Credibility
Wardrobe Revitalization
Daily Simplicity
Magnetic Communication
What Our Clients Say
The Image and Personal Branding Consulting process with Patrícia Leal was a game-changer. Through the Leal Branding© method, we successfully decoded my DNA and built a visual signature defined by visual silence and authority. Today, my presence communicates the exact value I deliver before I even speak a single word.
- Liliana Sousa, Executive Leader
Patrícia delivers more than just fashion; she provides a non-verbal communication strategy. The diagnosis was accurate, and implementing my new image architecture allowed me to embrace my positioning with total confidence. It is, undoubtedly, the smartest investment a professional can make in their own brand.
- Alice Guedes, Real Estate Consultant
FAQs
I have experienced other image consultancies. What sets the Busan Method apart?
Most consultancies focus on superficial aesthetics. The Leal Branding© method focuses on the architecture of your personal brand. We utilize the logic of visual silence and Korean aesthetics to eliminate communication noise. Here, image is treated as a strategic asset, where every choice has a technical function: sustaining your seniority.
I am afraid I won't recognize myself in the mirror. Will I have to change radically?
The goal is not transformation, but alignment. Visual discomfort occurs when we wear a "character." My initial diagnosis serves precisely to map your true DNA. The final result is an image that does not "shout," but communicates your truth with a sophistication you already possess internally, which simply wasn't visible yet.
Does this process also apply to leaders and executives?
Yes. Personal brand management is universal and indispensable for any leadership figure. We work on authority through cuts, fabrics, and non-verbal messages that consolidate your presence in negotiation and decision-making environments.
How much time do I need to invest to see results?
Clarity is immediate following the initial diagnosis. The process is designed to be efficient and optimize your routine. By the end of the consultancy, you will have a ready-to-wear visual signature, eliminating daily decision fatigue and ensuring your personal brand works for you, 24 hours a day.
